Just about everyone knows about social media sites. However, business owners aren’t all tapping into social media’s potential; many don’t use social media to connect with new contacts and create relationships that benefit their business. Check out the tips given here for using a social media marketing plan for your business.
Let your existing customers know about your social media sites. Encourage them to join your page, as the social media venues will likely let all of their friends and associates in their network know that they have joined your pages. This is a free method of advertising that you should not ignore. It also has the potential to increase conversions, since it has the same function as word-of-mouth advertising.
When dealing with social media marketing, don’t be shy about asking for help. This market is enormous; there are many designers and consultants that can prepare an entire strategy for you. If you choose to hire help, ask for quotes and references, as it can be quite expensive.
Answer any questions and comments left on your social media sites. Log into your sites multiple times per day, and be sure to review all notifications. Try to link up your email so that you can get notified as soon as you receive a comment. Never forget that your comments are public and can be seen by everyone.
Study your progress. Make sure you establish base statistics showing generated activity and the amount of new followers you get each new week. Try linking these figures to your actions and pinpoint the best decisions you have made to develop better strategies. If you don’t follow your results, you won’t know which aspects of social media marketing are paying off.
Your audience will want to know you are interested in what they are saying. In the business world, it’s important to remember that for every one customer who feels a certain way, there are 5 more who feel the same, but they just haven’t spoken up. Let them know that you are listening.
Leverage your social media profiles to advertise any specials you are running. Facebook is a great place for people to discover you and your discounts. Use social networks to engage your customers and give them a personal experience with your brand.
You do not just want to use social media sites to post ads for your products. Social media gives you a rare opportunity to network with your target audience. You can also interact with them, and they can begin to interact with your brand. You will be able to not only speak about your products, more importantly you will also be able to use social networking to have better customer relationships.
Do some research with regard to social networking. Remember that professional and personal social media accounts are very different. It is possible to locate a multitude of helpful articles online if you have trouble.
Use as many social media outlets as possible to market yourself. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. The more your business is out there, the more chances of you being successful.
Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. Because social media is quick at spreading information, having a contest will generate a certain amount of buzz. Ensure that the contest is exciting, fresh, and relevant to the products or services you sell. A contest example may be designing a logo to use for a future product.
Short and sweet can sometimes be the most effective way to transmit information via social media. Concise messages have a few advantages. They don’t irk the reader by providing unnecessary details, they are easier for the reader to remember, and the reader is more inclined to share the message with others. Use images, instead of text, to give a quick dose of information in a small area of screen.
Don’t allow your competition to steal customers away from you. You can have a successful marketing campaign by integrating social media networks with your regular advertising. Through the social media sites you can grow your audience, increase traffic to your sites and network with others.