If you are not pleased with your monthly statistics, think about starting a social media marketing campaign. In some cases, just changing things up can turn your fortunes around. The use of social media for marketing is very affordable, easily accessible, and gives you access to a larger base of prospective clientele. There are some basic steps provided here that offer a good starting point for your social media marketing effort.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. If you blog is interesting and helpful, followers will be more likely to continue reading it. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. Don’t forget to include this information in your blog posts.
Invite all your friends and acquaintances to visit your social media sites. Even if these consumers don’t need or want your product, they might be inclined to tell others about it which helps spread the word of your business much more quickly.
To get the best results from social media, create links that tie them all together. Add links to social media sites on your blog, your website, and any social media profile that you own. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. Linking your social media profiles together will potentially increase your customer base.
Commit yourself to building a strong relationship with your customer base, if that is the type of relationship you want. If you just want to drive sales, then advertise through social channels and keep it simple. If you desire getting on the same level as your customers, just say hello to them! Your customers will let you know where to go from there.
You want to do more than just pushing products to get a lot of people to follow you. Post links or stories about providers that are relevant to your niche or industry. You can run contests, post pictures and ask questions. Keep your followers interested and engaged. Help them interact with your products instead of being passive viewers of a commercial. See if your customers will tie your brand to their identities and their lifestyles, instead of just their money.
Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. Both methods can increase traffic to your site. Be certain your guest blogging agreements include provisions for back links back to your website. Always, be willing to reciprocate for your own guest bloggers. Followers of that blog are sure to visit your posting and also your site.
Facebook is a great way to not only advertise but share the information that you have. If somebody leaves a comment on a post, their contacts will also be able to view that comment from their feed. Let your readers know that you’d like them to engage in communications, so that you get more exposure.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.
Retweet updates from other influential Twitter users which you believe your followers would benefit from reading. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.
Social Media Marketing
As shown in this article, implementing social media marketing strategy is not difficult at all. There is, of course, always more to learn about this realm of advertising. Search out every learning opportunity and your profits will reflect that fact. The more you put into it the better your marketing efforts will be, so take the information learned here and apply it to help you become a social media marketing expert.