The odds are fairly good that you have at least heard about social media marketing before. However, knowing how to implement it correctly for business growth is a completely different story. You may simply be more accustomed to traditional marketing strategies. At its core it is not that different from other marketing techniques, though; there is nothing stopping you from harnessing the emergent potential of social media marketing. The following hints and tips can help you get started.
Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. If you invest some hours into learning how Twitter operates, you can make your business visible to hundreds, and even thousands, of new prospective clientele. Take the time required to learn about using keywords, hashtags, and everything else there is to know about Twitter.
Ensure that you are always updating your blog and sharing it with your social media sites. Update your blog with information about promotions or sales your company has coming up. Examples are announcements of a new address or changes in your hours. be sure to add it to your blog also.
Put a “retweet” button on every blog post at the top. You will get people to post your blog using Twitter by placing this button there. The number of those you are able to reach with your information is greatly increased.
If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can. This will build a bond between your company and your customers. This will help you establish an individual identity so you will not be seen as some type of corporate entity.
Frequently update your social networking site. Many people are used to constant updates on their social network sites, and if you aren’t offering this to the consumers, they will end up going elsewhere and you will end up losing lots of customers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
You should put your email and social media marketing together. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. Encouraging the people who buy from you and visit your website to sign up for your newsletter as another way to market your business.
Retweet interesting posts by popular Twitter users. You can also cite them by using the @ symbol to link to their profile. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.
If you upload video to YouTube, take advantage of the description field. Include links to your website, and an option to share the video on the most popular social networking sites. This allows you to reach a broader base of customers, and your YouTube users will more than likely pass on your videos to others.
Keep track of your progress. Create measurable statistics that track your new activity and followers. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. If you don’t follow your results, you won’t know which aspects of social media marketing are paying off.
When dealing with social media marketing, it is important that you can handle not only positive comments, but negative ones as well. Social media is awesome when you get praise, but there is also a negative side. These remarks should be dealt with quickly to show you care about your customers.
When you learn social media marketing, you will see that it is similar to other types of marketing; however, it also has some very unique rewards and challenges. You can effectively and profitably benefit from using social media by using the advice that has been provided to you here. You may even have fun while doing this type of marketing.