Almost everyone knows about social media. Although many business owners are familiar with it on a personal level, many have not yet used them for business purposes. Below are a several suggestions on using social media to grow your business.
Twitter users must respond to their followers regularly to maximize this social media site’s promotional power. Thank people that mention you, and answer questions that are posed to you. If you do this, your followers will have a better opinion of you. This will also help you to create a real identity, rather than just appear to be a screen name that sits behind a business.
Social Media Sites
Use links to tie together your various social media sites. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Include links to your FB page and your blog in your Twitter profile. When you have links that connect all of your different social media sites, that can help increase your customer base.
Run social media-only contests. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!
One popular social media method is to allow an experienced blogger, who writes about the same product or service you sell, to write guest posts on your blog. No matter who writes for whom, you will definitely generate additional traffic. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. You can start the ball rolling by being the first to offer them a link back to their site. This relationship is mutually beneficial, so as long as you’re allowing a link, they should have no trouble also allowing a link.
Rome wasn’t built in a day, and neither will your social media presence. You won’t get 10,000 followers in one day. Since it takes time to build a profile, you should create a reasonable timeframe for success. With this in mind, take the long view and build your follower network over time.
Facebook games are a great way to promote your products. Creating your own niche-specific game isn’t as hard as it may seem. Some well-known companies have been able to leverage Facebook’s game functionality to create viral properties that attracted millions to their Facebook pages. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
When posting something on Twitter, add a tag. Tags show up after the “#” symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Choose your tags wisely and look for groups that your target audience would be likely to subscribe to.
If you don’t already have a Yahoo account, make one so you can go through Yahoo Answers. This website lets people ask questions and then allows others to offer answers. Search questions in your market niche and give answers that highlight your products or services. Cultivating a reputation for knowledgeable responses on certain subjects will serve you well.
You are going to have a tough time in the world of SMM if you don’t know your target audience well. Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.
Tie your website into your social media profiles. You can do this quickly with share buttons placed on your website to let your visitors share your content with their friends via their social media pages. Include those buttons anywhere you can think of, so people can always share your information.
A photo submission contest is a fun way to get the word out about people who use your brand. Especially if you’re planning on offering a prize, people will really become involved and flock to your site to enter any contest. Users can submit their photos and share them with others; in doing so, they would be spreading the word about your company to people who might otherwise not find you.
Don’t get stuck in the past and let your competitors beat you with their social media marketing. Use these suggestions to create an effective plan. Social media can be a great way to get in touch with people, whether it’s for business or personal.