If you really want to be an online name and brand, your presence needs to be visible where folks can see you. These days, the people are all hanging out on the social media sites. The popularity of these sites is undeniable, and it’s sound strategy to include them in your campaign. It could make the difference in how successful you are. Here are some smart social marketing tips to make sure you succeed.
Use caution when you’re hiring a marketing company for social media. Unfortunately, a number of these firms have fraudulent schemes running and they prey on the inexperience of others. Some of these companies use fake YouTube, Facebook and Twitter accounts by using proxy servers with automated registration bots. Though you will see huge amounts of activity, and will pay for it accordingly, your ads will likely not be viewed by anyone at all.
Create special offers for social media followers. Encourage them with something they won’t be able to get from someone else. You can also include a contest for all the fans on your social media site. If this is not up your alley, offer a special deal if they choose to follow you. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.
Building up your social media marketing requires time and patience. It is not likely that you will develop a long list of followers quickly. Some people have gained 10,000 followers within 24 hours, but it’s quite uncommon. Profiles seldom go viral instantly. If you exercise patience, your audience will gradually grow to be the size you want.
Keep your readers informed of the progress that you are making with your social media marketing. Articles about reaching certain milestones when it comes to Facebook subscribers are always interesting to read. Thank the folks who are following you, and give them a summary of your experience. This kind of article will spread very fast.
Use both email marketing and social media marketing. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you’ll personally answer their questions on the sites. Another thing you can do is encourage visitors to subscribe to your newsletter.
Investigate the possibility of creating a Facebook game. It is fairly simple to develop a game that is tailored specifically to your products or your industry as a whole. Some games even turn into viral phenomenons and are played by millions of users. Hire a professional to develop a game that you can share on Facebook, if it’s within your budget.
You should always respond to any comments or questions posted on your sites. Also, try to update these sites frequently throughout the day. You can change settings to get your notifications in your regular email box. Keep in mind that anything you post becomes public knowledge.
Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.
Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Twitter is about volume: you will still need to post quality content but you also need to post it often. With the short posts on Twitter, you can definitely get multiple tweets from a single event.
When you make a post on Twitter, adding a tag is recommended. Tags show up after the “#” symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Think carefully about your tag use. Identify specific groups that your intended demographic probably follows.
If your company already has a blog, incorporate it into your social media marketing campaign by announcing your blog updates on your other sites. This can help alert your followers to new and relevant information on your site, making it more likely that they will stop by to check it out.
Apply these tips to improve your marketing strategy and see how easy it is to attract and retain customers using social media. If you haven’t tried it yet, you shouldn’t wait any longer. Social media marketing may be the key to your success.